Velocette is a line of motorcycles made by Veloce Ltd, in Hall Green, Birmingham, England. One of several motorcycle manufacturers in Birmingham, Velocette was a small, family-owned firm, selling completely hand-built motorcycles.  Renowned for the quality of its products, the company was “always in the picture” in international motorcycle racing, from the mid-1920s through the 1950s, culminating in two World Championship titles (1949–1950 350 cc) and its legendary and still-unbeaten (for single-cylinder, 500 cc machines) 24 hours at over 100 mph (161 km/h) record. Veloce, while small, was a great technical innovator and many of its patented designs are commonplace on motorcycles today, including the positive-stop foot shift and swinging arm rear suspension with hydraulic dampers. The business suffered a gradual commercial decline during the late 1960s, eventually closing in February 1971